For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE

* THE SIX WAYS TO MAKE PEOPLE LIKE YOU

* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING

* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT
Amazon.com Review
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

Contents

Preface to 1981 Edition by Dorothy Carnegie

How This Book Was Written — and Why by Dale Carnegie

Nine Suggestions on How to Get the Most Out of This Book

PART ONE

Fundamental Techniques in Handling People

1 "If You Want to Gather Honey, Don't Kick Over the Beehive"

2 The Big Secret of Dealing with People

3 "He Who Can Do This Has the Whole World with Him. He Who Cannot Walks a Lonely Way"

PART TWO

Six Ways to Make People Like You

1 Do This and You'll Be Welcome Anywhere

2 A Simple Way to Make a Good First Impression

3 If You Don't Do This, You Are Headed for Trouble

4 An Easy Way to Become a Good Conversationalist

5 How to Interest People

6 How to Make People Like You Instantly

PART THREE

How to Win People to Your Way of Thinking

1 You Can't Win an Argument

2 A Sure Way of Making Enemies — and How to Avoid It

3 If You're Wrong, Admit It

4 A Drop of Honey

5 The Secret of Socrates

6 The Safety Valve in Handling Complaints

7 How to Get Cooperation

8 A Formula That Will Work Wonders for You

9 What Everybody Wants

10 An Appeal That Everybody Likes

11 The Movies Do It. TV Does It. Why Don't You Do It?

12 When Nothing Else Works, Try This

PART FOUR

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment

1 If You Must Find Fault, This Is the Way to Begin

2 How to Criticize — and Not Be Hated for It

3 Talk About Your Own Mistakes First

4 No One Likes to TakeOrders

5 Let the Other Person Save Face

6 How to Spur People On to Success

7 Give a Dog a Good Name

8 Make the Fault Seem Easy to Correct

9 Making People Glad to Do What You Want

A Shortcut to Distinction by Lowell Thomas

The Dale Carnegie Courses

Other Books

My Experiences in Applying the Principles Taught in This Book

Index